Joe Zeff Design

A boutique agency that blends software with storytelling, helping the world's largest companies tell better stories.

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The Final Hours of Mass Effect 3

Joe Zeff Design is excited to announce that "The Final Hours of Mass Effect 3," an interactive book for iPad that presents the story behind Electronic Arts' blockbuster video game, is now available in the iTunes App Store. Mass Effect 3 is the latest action role-playing video game by EA’s BioWare division, and its launch last week ranks among the most successful ever. The company sold 890,000 copies in its first 24 hours of release in North America alone, and more than 3.5 million units worldwide in the first week. Three hours after its release, "The Final Hours of Mass Effect 3" is already at No. 1 in the Top News Paid iPad Apps category in iTunes.

Geoff Keighley, host and executive producer of GameTrailersTV on Spike TV, worked directly with BioWare's developers to learn the backstory of the Mass Effect phenomenon, and then with Joe Zeff Design to bring that narrative to life for iPad.

The app is our second collaboration with Keighley. Our previous app together, "The Final Hours of Portal 2," was hailed by Fast Company magazine as "pushing the limits of storytelling" and is a finalist in the Tablet App of the Year category of the Society of Publication Designers annual competition. Dr. Mario Garcia called the app "a textbook case study of how one can tell stories in the tablet platform" and Gizmodo made it an App of the Day selection.

"The Final Hours of Mass Effect 3" pushes far beyond the capabilities of the Portal 2 app, packing dozens of interactive features that include an animated cover, video game, quizzes, polls, two features that allow the user to build their own video stories, panoramas, two music players, more than 20 minutes of video, interactive infographics, and more. It was produced using Adobe Digital Publishing Suite and a team of HTML programmers from around the world.

One of the most popular features from the Portal 2 app returns — the feedback page. Users from around the world are already submitting comments, part of a community within the app that enables dialogue among those who have read the story and played the game.

View images from the app and buy your own copy today. We thank Geoff for another amazing opportunity to work together, and wish him the best of luck on another incredible Final Hours app. Many thanks as well to the team at Joe Zeff Design who worked around the clock to design and develop the app in less than three weeks: Ed Gabel, Josh Penrod, Christopher Holewski and Krissi Xenakis.

Our Fourth App of the Week

Our Fast Company launch last week captured Apple's attention, as the company made it App of the Week in some of its iTunes Stores worldwide. Joe Zeff Design has designed three other apps singled out by Apple as Apps of the Week: Solar System for iPad and March of the Dinosaurs, both for Touch Press, and Above & Beyond: George Steinmetz. Solar System for iPad is one of 85 apps in Apple’s App Store Essentials Hall of Fame. To learn more about the Fast Company launch, along with a video showing our process, click or tap here.