Our first iPhone app

Our first iPhone app, among the first to be produced using Adobe Digital Publishing Suite, is now available in the iTunes App Store. Adobe recently upgraded its Digital Publishing Suite to include an iPhone viewer, and we immediately put it to use. The Joe Zeff Design app was built in a day, leveraging the same DPS tools and workflow we've used to produce other apps. There are two downloadable volumes within the app, one that showcases our award-winning iPad apps and another that focuses on our favorite magazine and album artwork.

Both volumes contain biographies of our employees, a video tour of our new studio, links to some of our partners, and HTML5 animation of our very own bobblehead doll that lets you tap the head to make it bobble. The animation was created using Adobe Edge, the same software used for creating animated graphics for Fast Company's iPad app, as featured on Adobe's Digital Publishing blog.

The Joe Zeff Design app is free, and worth a look for anyone interested in using DPS to reach a potential audience of more than 220 million iPhone and iPod Touch users worldwide. The workflow for iPhone apps is nearly the same as that for iPad apps, but understand the differences between the two. Tablet apps are intended to be rich interactive experiences for large screens; mobile apps must be designed much more simply for the smaller screen, with a premium on immediacy and accessibility.

Download our new iPhone app today and see for yourself.